Dan Baker

Chief Executive Officer

As Chief Executive Officer of Baker Concrete Construction, Dan Baker leads the company he founded nearly 50 years ago. Under his guidance, Baker has become one of the largest, most respected and influential companies in the industry.

Growing up in a large family of modest means in Oxford, Ohio, Dan worked hard to help support his family and pay for basic necessities. Throughout his childhood, Dan and his brothers hunted and trapped to sell furs and worked for local farmers during hay season. At 15, Dan started working after school and during summers as a laborer for his grandfather, Elmer Baker, in residential masonry. He continued working as a concrete finisher to fund his college education at Miami University (Ohio). At the age of 20, when faced with a cut in wages that he and his brothers could ill-afford, he took a major risk and went into business for himself, convincing his brothers to join him.

In the early days, Dan worked in every imaginable facet of the company, all while juggling his college classes. During most of the day, he worked “in the trenches,” placing and finishing concrete alongside his brothers and co-workers.

Dan spent the remainder of his time building relationships with contractors, personally recruiting all new hires, scheduling the next day’s work and crews, estimating new work, and managing the finances.

Dan founded the company upon the values he had learned from his grandfather: hard work, integrity and a belief in doing the right thing for the customer. Now formally written as part of Baker Concrete Construction’s mission statement, these same principles still guide Baker today.

While Dan was still earning his Miami University degree, his company earned a reputation for hard work, customer satisfaction, quality and the ability to meet schedule – allowing initial expansion into the light commercial/light industrial market in the Dayton/Cincinnati area and future growth in project size and scope. Over the ensuing years, Baker established hubs in Houston, Orlando, Phoenix and Denver, further expanding its scope of work and diversification into new market segments. Baker now operates throughout the continental United States, Canada and the Caribbean with over 4,000 co-workers and has ranked in the top 3 on ENR’s Top Specialty Concrete Subcontractor list since 1984.

Never satisfied with mere size, Dan also led his team to embrace new technologies; initiate innovative training, safety and college co-op programs; and participate in the industry and community. Dan’s commitment is evident by his involvement throughout the years, participating in countless organizations – both in membership and leadership roles. He has served on the boards of Allied Construction Industries (ACI); American Concrete Institute (ACI); American Society of Concrete Contractors (ASCC); Construction Business Review (CBR), and Construction Industry Round Table (CIRT).

Dan still takes time to keep up with old friends, spend quality time with family and enjoy his favorite pastime: hunting (this time he is keeping the furs).


Brad Wucherpfennig


Brad Wucherpfennig is the President of Baker Concrete.

Prior to joining as President in 2010, he was a member of Baker’s Advisory Board for more than 10 years while serving as CEO of Phillips-Medisize, a global leader in outsource design, development and technology-driven manufacturing providing drug delivery, medical device and medical diagnostic products.

Brad has a degree in Finance/Accounting from the University of Wisconsin and holds an MBA from the University of Minnesota. He has served on numerous boards of companies in the construction, manufacturing and medical technology industries.

A Wisconsin native, Brad now lives in Southern Florida.  He and his wife, Nancy, have two adult sons and two grandchildren. 


Gary Benson

Chief Operating Officer, Southern Region

As CEO of Baker Concrete Construction’s Southern Operations, Gary oversees Project Management teams; monitors the safety performance of projects and supervisors; leads proposals and negotiations for new contracts; and coordinates the necessary manpower and equipment resources to ensure that all obligations and requirements are satisfied.

Gary has been in the construction industry since 1979 and joined Baker in 1981. He earned B.S. degrees in both Mining Engineering and Geological Engineering from Montana College of Mineral Science and Technology, and holds an A.A. in Geology from Flathead Valley Community College.

Gary’s analytical, managerial and problem-solving abilities are key to managing the daily activities of Baker’s Southern Operations.   

Gary is an avid hunter and outdoorsman.

Norm Fornella 

Chief Financial Officer (CFO)

Norm started his career as a CPA in Pittsburgh, then joined his International General Construction client in New York City as its CFO. Norm spent over 30 years in New York, varying between CFO and COO of International General Construction companies before joining Baker Concrete in 2013. He leads Baker’s finance function: guiding internal auditing, risk assessment, tight fiscal controls and revenue growth; and overseeing all financial, regulatory compliance and management reporting to the Board.

Norm is a CPA, CGMA and member of the Pennsylvania and American Institutes of Certified Public Accountants; a veteran of the Pennsylvania Air Force National Guard; and past President of the Construction Financial Management Association’s New York City chapter.

Norm grew up in Pennsylvania where he received his bachelor’s in Finance from the Indiana University of Pennsylvania and his MBA from Duquesne University.


Rodney D. Adams P.E.

Rodney Adams oversees all aspects of concrete formwork design, analysis and inspections for Baker’s Northern Region. His range of both first-hand design and oversight experience includes everything from stadiums to high-rise towers to airports.

A licensed Professional Engineer with expertise in the design, analysis and inspection of concrete formwork for all types of reinforced concrete and post-tensioned concrete structures, Rodney has worked in the construction industry since 1994 and at Baker since 2015. He received a B.A. in Civil Engineering from Rose-Hulman Institute of Technology and an MBA in Finance from Georgia State University. He is also a long-time voting member of the American Concrete Institute’s (ACI) Committee 347, the leading forum for concrete industry experts.

Rodney lives in Ohio with his wife, Colleen. 


Ken Fender

Kenneth (Ken) Fender draws upon years of managerial and construction experience to lead Baker’s Washington, D.C., office – a unit with $100+ million in annual revenue from projects as diverse as turnkey, high-rise frame projects, intricate design build and rehabilitation projects. Ken is vigilant in producing high-quality projects on time in a safe environment for crews, clients and other project team subcontractors. Ken also heads up Baker’s design assist efforts with valued clients and is heavily involved in various preconstruction and constructability processes.

Born and raised in southwest Ohio, Ken interned with Baker during his senior year at Bowling Green State University. After receiving his bachelor’s degree in architecture from BGSU, Ken accepted a full-time position with Baker in January 1990. He worked his way through the Baker organization, eventually relocating from the Midwest to Washington, D.C., to help launch Baker DC in 2009.

Ken has served on several local construction trade industry organizations’ boards, including Associated General Contractors (AGC) and the American Concrete Institute (ACI). He lives in D.C. with his wife and two children.


Todd Fox

Todd Fox manages all aspects of projects for Baker Concrete’s Northern Region, including administration, project accounting, and project operations. Todd also plans job schedules, facilitates customer relations, and ensures that all work is executed safely and according to each project’s specifications.

Todd has been part of the construction industry since 1992 and joined Baker in 2014. He attended West Virginia University for his B.S. in Biology and Master’s in Political Science.

Todd has the experience, the determination and the can-do attitude to tackle every type of project conceivable. His superior administrative and management skills allow him to effectively communicate with project team members, crews, clients and other subcontractors.


Ben Goodin

Ben Goodin plans and coordinates job schedules and resources; manages the administration, accounting and operations aspects of multiple projects; and executes all work in accordance with contracts – controlling costs and staying on schedule. 

Ben has officially been in the construction industry since 1999, but his interest in construction goes back to his childhood in Tennessee, where he spent much of his free time searching for scrap material and building things around his family’s house. He followed his passion to Louisiana State University, where he earned a bachelor’s degree in Construction Management, and joined Baker in 2009.

Ben enjoys sharing his knowledge of concrete construction with his team members, equipping them with the know-how to get the job done, while ensuring safety/quality policies and procedures are implemented.

Ben, his wife and three children live in the Orlando, Florida, area.


Norm Holden

Norm Holden is responsible for operational oversight of operations in Denver, Colorado, as well as DL Baker’s business endeavors in Northern British Columbia.

Born and raised in rural New Hampshire with the personal values of a no-nonsense New Englander, Norm has more than 25 years’ experience in the concrete construction industry. Starting from the ground up, Norm cut his teeth in the residential and light-commercial concrete market before joining Baker Concrete in 1992.

Norm has an Associate’s degree in Architectural Engineering from New Hampshire Technical Institute, and enjoys working at Baker for its great number of hardworking, self-motivated people that take initiative, consistently exhibit the Baker marathon effort and make Baker feel like family.

Norm lives in Conifer, Colorado, with his wife of 24 years, Jean, and their three children. He enjoys the outdoors – camping, hunting, skiing and traveling are his favorite activities away from work – and working with his hands to utilize his creativity.


Martin Jordana

Martin began his career with Baker as a field engineer in 1985 at the Nowlin Tower project in San Antonio, Texas, and has called Baker home ever since. After a challenging start amidst the Texas recession of the mid-1980s, he has grown with the company and seen it through many stages – ultimately leading to significant company growth. During his 32 years at Baker, Martin has served in several capacities, ranging from preconstruction and project management to leadership, where he has worked on a variety of projects across the US, North America and the Caribbean. Projects have included warehouses, industrial facilities, commercial buildings, high rises, convention centers, stadiums, nuclear facilities and more. Martin received a B.S. in Mining Engineering from the University of Montana in 1984. He calls Houston home, where he resides with his wife and three children.


Paul Lutka

Paul Lutka leads multiple project managers simultaneously; handles daily processes related to administration, marketing, estimating, and scheduling; and facilitates communication with the project teams and crews.

Paul has been in the construction industry since 1987 and joined Baker in 1989. He earned a Bachelor’s degree in Construction Management from Bowling Green State University.

Paul vigilantly produces high-quality projects in a safe and timely manner.


Jeff Miller

Jeff Miller leads Baker’s Southwest Region. In this role, he manages all aspects of project administration, project accounting and project operations – planning and coordinating job schedules and resources while ensuring work is executed according to all safety specifications.

A native of Lordstown, Ohio, Jeff received a bachelor’s degree in Construction Management from the University of Cincinnati. Jeff interned with Baker’s Northern Region during his undergraduate career and worked full-time in Baker’s Southwest Region for seven years following graduation. After 12 years with other construction firms, he returned to Baker in 2014.

Jeff is a voting member of ACI 302 and former president of ACI’s Arizona chapter. He, his wife and their two children live in Phoenix. 


Mike Schneider

Mike Schneider leads all Human Resources functions and capabilities. Mike held a large role in starting the Baker University Learning Department, stands as the company champion of Baker’s Incident & Injury Free (IIF) Program, and oversees Baker Safety on a global basis.

A Cincinnati native, Mike earned a B.S. in Personnel Management from Miami University (Ohio) and a B.S. in Construction Management from the University of Cincinnati. He later joined Baker in 1978 as a project manager.

Mike serves as President of the American Concrete Institute (ACI), has received the Spirit of Construction Foundation of Greater Cincinnati’s Lifetime Achievement Award (2012), and sits on several boards for local non-profits.

An Eagle Scout, Mike is an active leader in the Boy Scout community and proud father of two daughters and one granddaughter.


Kerri Smith

Located in Baker’s South Florida Region, Kerri Smith develops and monitors its annual business plan and budget; communicates with the entire operations team to transition, track, monitor and develop procedures to ensure efficient administration of projects; and oversees the preparation of internal progress reports.

Kerri graduated from Walsh University with B.S. in biology. As a member of Walsh’s basketball team, she spent countless hours honing not only her athletic skills, but also reinforcing the values her incredible parents instilled in her growing up on a farm in Russellville, Ohio: hard work, dedication, persistent improvement and cooperation. After a brief foray in sales, Kerri found herself gravitating back to an industry and company that shared those same values and joined Baker in 2004. 

Kerri lives in Ft. Lauderdale, Florida with her two young sons and is a strong advocate for chromosome disorder research.


Roger Webb  

Roger oversees Baker Concrete’s South Florida Region National Structures business line. In this role, he helps formulate and meet the overall short and long-term division and project objectives, and ensures that all policies and procedures are implemented.

Roger was born into a third-generation construction family in Northern Ohio. After high school, he began working on local construction projects while attending evening college at the University of Akron, where he earned a bachelor’s degree in Construction Management and Surveying. Following graduation, he joined Baker in Texas as one of our first line and grade field engineers. From the beginning, Roger has enjoyed the opportunities for both personal and organizational growth that working with Baker provides.

Roger and his wife of 30 years reside in central Florida. He is an avid sportsman, golfer and volunteer for several charities.